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Frequently asked questions
What should a creator media kit include?
A professional creator media kit should include: your name and niche, a brief bio (2-3 sentences about who you are and your audience), follower counts across all platforms, engagement rates if available, types of content you create, previous brand collaborations, your contact email, and rate card (starting prices for sponsored posts, stories, or videos). MediaKit Express includes all these sections automatically. Brands expect to receive a media kit as a PDF within 24 hours of first contact.
How many followers do I need to start using a media kit?
There is no minimum follower count to create a media kit. Micro-influencers with 1,000-10,000 followers often have higher engagement rates than larger accounts and are actively sought by brands for authentic partnerships. Having a professional media kit signals that you take your creator business seriously, regardless of size. Many brands specifically look for micro-influencers in specific niches for targeted campaigns — a well-designed media kit can land you paid partnerships at 5,000 followers.
Can I update my media kit after downloading it?
The downloaded PDF is a static file that cannot be edited directly. To update your media kit (for example, after gaining more followers or adding new brand partnerships), simply return to MediaKit Express, update your information, and download a new PDF for $3.99. Since the price is per-download rather than per-month, you only pay when you need an updated version. Most creators update their media kit quarterly.